Once you learn what your audience wants and have begun helping them learn how they can achieve it, you need to make them anxious and eager to achieve it. In order to do this, you need to put yourself in their shoes. What is it that is holding them back? What can push them forward? How can you influence and motivate them to start going after what it is that they desire?
So, invest your time and energy into finding out what interests your customers! What will benefit them? Quite frankly, they are not going to be as anxious or trustworthy of you if you only talk about what you want. Keep your interest strong and sincere in order to lead a fulfilling life that benefits your fellow man and also improves your morale, self-esteem and eventually, your salary.
Be unselfish! Expect nothing in return, but do things for your customers, friends and family that take time, energy and effort. You will find that if you expect nothing in return, but are still genuinely interested and concerned about improving the life of your friend or customer they will appreciate you more and more. You will build a stronger bond with them and this will build trust that will show them that you can improve their lives.
By learning how to reach people you will begin to improve not only your own life but also the life of your friends, family, and colleagues.